A coordinated advertising campaign designed for the New York Times, promoting Marc Rosen Fine Art’s exhibition Picasso/Vollard at Adelson Galleries. The series highlights Picasso’s works from Ambroise Vollard’s stock and employs a refined, typographically restrained layout consistent with Marc Rosen Fine Art’s visual identity. These ads were formatted specifically for the Times’ column grid, balancing historical printmaking imagery with contemporary clarity and elegance.