Frohawk Two Feathers: Kill Your Best Ideas, The Battle for New York and Its Lifeline, the Hudson River was organized by the Hudson River Museum as the final chapter of Umar Rashid’s alternate-history series The American Proteus. The catalogue needed to support both the exhibition’s scholarship and the artist’s elaborate fictional lore, so we adopted a design approach that blended the structure of a historical text with the tone of a narrative chronicle.

The essays intertwined art-historical context with Rashid’s invented histories, and the layout followed a clear, disciplined grid with quiet typography to let the storytelling carry through. Select spreads included installation views that placed Rashid’s work alongside Hudson River School paintings, underscoring the exhibition’s dialogue between real and imagined histories of the region.

Director of Publications Linda Locke was closely involved in the design phase, offering insights and ideas that provided invaluable support and helped elevate the project.

Book design, layout, typography, image preparation, and production coordination by Alex Stevovich for Hudson River Museum.

This section shows featured layouts from Frohawk Two Feathers: Kill Your Best Ideas in their printed sequence.